Set it. We catch what you miss.

A setline works while you're away from the water. So does this.

See how it works

62%

of calls to small trade businesses go unanswered

85%

of those customers never call back - they move on

$50K+

lost annually per shop to missed calls alone

The problem

You're not losing jobs because of your work.

You're losing them because you were on the job. A customer texts about a broken water heater and gets no response. By the time you're free to call back, they've already hired someone else.

That's not a customer service problem. It's a response time problem. And it's costing local shops an average of $50,000 a year in jobs they never even knew they missed.

That's not fair. So I fixed it.

Who I am

I'm Rachael. I built this for you.

"My grandpa built a tool repair shop in his backyard in Texas. He built the workshop himself, built the reputation himself, and became someone his community relied on. That's the world I grew up in. I ended up in a corporate job where AI tools landed on my desk before more people even knew they existed. That's not a skill - it's luck. And sitting with that while watching small businesses get swallowed up by companies with bigger budgets and better tech created a conflict I couldn't ignore. Setline is what I'm doing about it.

- Rachael Bradford, founder of Setline

How it works

Simple as dropping a line

01 - We talk

20 minutes, that's it

You tell me your business name, service area, and the jobs you take. That's all I need.

02 - I built it

Live within a week

I set up your interactive voicemail - ToolTec - and test it before it ever talks to a customer.

03 - It runs

While you're on the job

Customer reaches out. ToolTec responds instantly, asks a couple quick questions, and sends their info straight to your phone. You call them back when you're free.

04 - I maintain it

You text me if anything's off

Monthly plain-English report of what ToolTec caught. I'm one text away.

No website? No problem. ToolTec works from a phone number - nothing for you to install or update.

Meet ToolTec.

Your interactive voicemail. Set up and managed by a real person.

ToolTec is the AI agent I build and maintain for every Setline client. The name comes from my grandpa's shop - ToolTec, a one-man tool repair business he built by hand in his backyard. Same idea. Different tools. ToolTec responds to your customers instantly, asks a couple quick questions, and sends you everything you need to call them back. You never lose the lead.

Text "DEMO" to (888) 888-0000

See exactly what your customers experience when they reach out.

Pricing

Straightforward. No surprises.

Setup

$500

one-time

I build and configure everything. You're live within a week. Nothing for you to install or figure out.

Monthly

$300

per month - cancel anytime

I monitor, maintain, and update your system. Plain-English report every month. One capture job pays for it.

$500 to get you live. If you don't see the value in 21 days, your first month is on me.

The big guys already have this. Now you do too.

No contracts. No tech setup. Just a system that works while you're on the job.

Get in touch

Setline

setline.net - built for the trades, run by a real person